Angebote zu "Branding" (5 Treffer)

Retail Marketing and Branding
31,99 € *
ggf. zzgl. Versand

Today´s shoppers go online to research locations, compare prices orread reviews before they go to a store, and as soon as they areback home, they post details about their shopping experience onFacebook or other social media platforms. Online agencies raveabout viral campaigns, guerrilla marketing and 360°communication. IT specialists are peddling one-to-one marketingtools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of thisbook firmly believe that they should -- but in an environmentof accelerating change, even veterans of the retail trade arelooking for guidance on how to embrace the challenges thrown up bythe evolving retail marketing landscape: How do I combine traditional and new marketingvehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift localmarketing funds to social media? How can I leverage unique retail touch points, such as thePOS, for value creation? Successful retail management might once have been about´just doing it´, but that is no longer the case. Thisbook offers retail professionals practical and robust ways toimprove the performance of their marketing function and alignmarketing investments with business objectives. This book consolidates the know-how of more than 30practitioners in the field, created and refined over many yearstogether with leading international companies. It covers some ofthe latest and most sophisticated approaches to the subject, yet itis anything but a theoretical treatise. The authors´ hands-onapproach and the wealth of case examples make it an essential guidefor all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey& Company, Inc., Leader Consumer Industries & Retail Group,Europe)

Anbieter: Bol.de
Stand: 26.06.2017
Zum Angebot
Retail Marketing and Branding
31,99 € *
ggf. zzgl. Versand

Today´s shoppers go online to research locations, compare prices orread reviews before they go to a store, and as soon as they areback home, they post details about their shopping experience onFacebook or other social media platforms. Online agencies raveabout viral campaigns, guerrilla marketing and 360°communication. IT specialists are peddling one-to-one marketingtools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of thisbook firmly believe that they should -- but in an environmentof accelerating change, even veterans of the retail trade arelooking for guidance on how to embrace the challenges thrown up bythe evolving retail marketing landscape: How do I combine traditional and new marketingvehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift localmarketing funds to social media? How can I leverage unique retail touch points, such as thePOS, for value creation? Successful retail management might once have been about´just doing it´, but that is no longer the case. Thisbook offers retail professionals practical and robust ways toimprove the performance of their marketing function and alignmarketing investments with business objectives. This book consolidates the know-how of more than 30practitioners in the field, created and refined over many yearstogether with leading international companies. It covers some ofthe latest and most sophisticated approaches to the subject, yet itis anything but a theoretical treatise. The authors´ hands-onapproach and the wealth of case examples make it an essential guidefor all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey& Company, Inc., Leader Consumer Industries & Retail Group,Europe)

Anbieter: Bol.de
Stand: 26.06.2017
Zum Angebot
Retail Marketing and Branding
31,99 € *
ggf. zzgl. Versand

Today´s shoppers go online to research locations, compare prices orread reviews before they go to a store, and as soon as they areback home, they post details about their shopping experience onFacebook or other social media platforms. Online agencies raveabout viral campaigns, guerrilla marketing and 360°communication. IT specialists are peddling one-to-one marketingtools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of thisbook firmly believe that they should -- but in an environmentof accelerating change, even veterans of the retail trade arelooking for guidance on how to embrace the challenges thrown up bythe evolving retail marketing landscape: How do I combine traditional and new marketingvehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift localmarketing funds to social media? How can I leverage unique retail touch points, such as thePOS, for value creation? Successful retail management might once have been about´just doing it´, but that is no longer the case. Thisbook offers retail professionals practical and robust ways toimprove the performance of their marketing function and alignmarketing investments with business objectives. This book consolidates the know-how of more than 30practitioners in the field, created and refined over many yearstogether with leading international companies. It covers some ofthe latest and most sophisticated approaches to the subject, yet itis anything but a theoretical treatise. The authors´ hands-onapproach and the wealth of case examples make it an essential guidefor all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey& Company, Inc., Leader Consumer Industries & Retail Group,Europe)

Anbieter: buch.de
Stand: 26.06.2017
Zum Angebot
Retail Marketing and Branding
31,99 € *
ggf. zzgl. Versand

Today´s shoppers go online to research locations, compare prices orread reviews before they go to a store, and as soon as they areback home, they post details about their shopping experience onFacebook or other social media platforms. Online agencies raveabout viral campaigns, guerrilla marketing and 360°communication. IT specialists are peddling one-to-one marketingtools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of thisbook firmly believe that they should -- but in an environmentof accelerating change, even veterans of the retail trade arelooking for guidance on how to embrace the challenges thrown up bythe evolving retail marketing landscape: How do I combine traditional and new marketingvehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift localmarketing funds to social media? How can I leverage unique retail touch points, such as thePOS, for value creation? Successful retail management might once have been about´just doing it´, but that is no longer the case. Thisbook offers retail professionals practical and robust ways toimprove the performance of their marketing function and alignmarketing investments with business objectives. This book consolidates the know-how of more than 30practitioners in the field, created and refined over many yearstogether with leading international companies. It covers some ofthe latest and most sophisticated approaches to the subject, yet itis anything but a theoretical treatise. The authors´ hands-onapproach and the wealth of case examples make it an essential guidefor all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey& Company, Inc., Leader Consumer Industries & Retail Group,Europe)

Anbieter: buch.de
Stand: 26.06.2017
Zum Angebot
Mission Bestseller - Ratgeber und Bestseller er...
9,99 € *
ggf. zzgl. Versand

Willst du deinen Ratgeber zum Bestseller machen?Du bist Einzelunternehmerin oder Solopreneur und überlegst dir einen Ratgeber, ein Sachbuch zu schreiben und zu veröffentlichen oder bist gerade in diesem Prozess?Du ahnst, was ein Buch für dich und dein Business tun kann:du positionierst dich als Experte, als Expertindu gewinnst neue, hochwertige Kontaktedu erschaffst dir ein zusätzliches, regelmäßiges Einkommendu wirst besser in dem, was du tust, indem du dein Wissen für andere leicht verständlich schriftlich weitergibstdu stärkst dein BrandingEs genügt nicht, dass du ein gutes Buch schreibst, damit dir all das gelingt. Du musst es auch erfolgreich vermarkten und verkaufen.In der »Mission Bestseller« zeige ich dir als Bestsellerautor und Buchmentor, wie du rund um deinen Ratgeber, dein Sachbuch eine Marketing-Strategie aufbaust, die dir sowohl hilft dein Buch erfolgreich zu verkaufen und viele Menschen zu erreichen als auch dein ganzes Business voranzubringen.Produkt, Placement, Preis, People, Promotion - entlang der 5 P des Marketings teile ich meine in mehr als 30 Büchern erprobte Strategie mit dir und lade dich ein, sie für dich anzupassen und umzusetzen.Das mächtigste Marketingtool sind der nachhaltige Aufbau und die Förderung eines aktiven BeziehungsnetzwerksBeziehungsaufbau und -förderung sind der rote Faden, der sich durch die »Mission Bestseller« zieht. Deine Ziele, deine Zielgruppe stehen am Anfang, Social Media, E-Mail-Marketing und der Ausbau deiner Onlineplattform, Covergestaltung, Titel, Klappentext, die Auswahl der passenden Veröffentlichungswege führen zur optimalen Launch- oder Veröffentlichungsstrategie - und dein Erfolgsmindset ist entscheidend für deinen Erfolg.Ich habe dieses Buch für dich geschrieben, wenndu an einem nachhaltigen Wachstum deines Business interessiert bist.du Onlinemarketing für dein Buch und Business nutzen willst.du dich als Expertin oder Experte in deinem Bereich positionieren willst.

Anbieter: ciando eBooks
Stand: 15.11.2016
Zum Angebot